SEO & lead generation
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Search engine optimization (SEO) offers numerous benefits, including lead generation. Leads generated through SEO are cost-effective in comparison to leads obtained through other marketing channels. In fact, the average cost per lead for SEO is 61% lower than that of traditional outbound marketing techniques. Since leads play a crucial role in the growth and success of a business, utilizing SEO as a lead-generation tool can greatly impact the bottom-line results of your business.A high SEO rank can be achieved by targeting certain keywords on a website (keyword research), developing unique content that attracts visitors’ attention and using the proper technologies and methods (GEO – Google, Yahoo!, MSN). The goal of search engine optimization is to optimize search traffic to each of the websites or pages in the world wide web to improve ranking on search engines such as Google or Bing with the goal of hooking leads to your content.
SEO is divided into
On page SEO: This involves improving your website’s search engine rankings and earning organic traffic by publishing relevant, high-quality content. The tasks include optimizing your headlines, HTML tags (title, meta, and header), and images with regard to your main keywords and main website goals.
Off page SEO: Refers to actions taken outside of your own website to impact your rankings within search engine results. Off-site ranking factors involve improving the search engines’ and users’ perceptions of popularity, relevance, and authority of a site. You accomplish this by having other reputable sites link to or promote your website.
Technical SEO: Refers to website and server optimizations that help search engine spiders crawl and index your site more effectively . Some of the actionable tasks for Technical SEO include adding metatags, minifying the website’s code, removing render blocking, converting images to next gen and also optimizing the website’s speed.
